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Jobs to be done, an innovation theory where you hire products and services to complete a job

If we are to be effective and productive, we must get things done. In our work we do a variety of jobs from the simple to the complex. It could be something as small as mailing a package or something as complex as transforming a business from analog to digital. No matter the complexity, these […]

Security in an Abnormal Reality

The COVID-19 pandemic has forced many of us to discover new and often ingenious ways to continue to deal with our personal and professional obligations – albeit often at a distance. We all look forward to signs when we can begin to put this abnormal reality behind us. By now, many of us have become […]